Exclusive Vistage Member & Group Workshop
Turn On The
Headlights™
Empowering CEOs with the forward-looking tools, strategies, and financial clarity to lead with confidence — and to see the road ahead.
Exclusive Vistage Member & Group Workshop
Empowering CEOs with the forward-looking tools, strategies, and financial clarity to lead with confidence — and to see the road ahead.
Chairs: What's In It For Your Members
Gain confidence and understanding of the financial tools and strategies that will help you:
Know what to be asking for, how to use it, and who should be able to provide it for you. Finish with a clear framework for assessing whether your current CFO, or financial lead, is truly capable of delivering strategic information.
Gain an improved understanding of the 6 critical tools every CEO needs to plan and execute strategies with confidence — from cash sureness to "what if we…" decision making tools.
How do you really make your money? Contribution Margin, Break Even, Product Line Analysis, and Customer Analysis will provide the answers — the profit-enhancing knowledge that separates reactive CEOs from proactive ones.
Improve your working financial strategies to see the road to achieve your 1, 2, 5-year and beyond goals — and ultimately your exit or succession strategy.
About the Workshop
Turn On The Headlights is a hands-on, interactive workshop designed specifically for Vistage Chairs, CE groups and members, and aligned Key groups. It is presented primarily through the Vistage Speaker Bureau or directly by Scott Crawford and Bob McDonnell.
The seminar is built on a simple but powerful idea: most CEOs are driving their business by unknowingly looking in the rearview mirror — at historical financials, last quarter's numbers, last year's results. Turn On The Headlights is designed to change that. It helps CEOs develop a forward-looking mindset, and equips them with the right forward-looking tools and the right financial team to illuminate and navigate the road ahead.
"Most CEOs are driving by looking in the rearview mirror. Turn on the headlights."
About the Presenters
Business Development Expert & Lead Presenter
K. Scott Crawford is an experienced business development expert and a three-time recipient of the Vistage Speaker Award — recognized in 2023, 2024, and 2025 for delivering exceptional value to Vistage groups.
Scott brings a rare combination of executive business experience and financial literacy to the room. His presentations are consistently rated among the highest in member satisfaction — practical, engaging, and immediately actionable.
CEO & Management Team Advisor
Bob McDonnell is a former business owner with more than 20 years' experience leading high-performance teams. As a Vistage member and Vistage Business Development partner, he helped build and launch Vistage groups over a successful 5-year period.
Bob combines his CEO insight and experience, plus his years as a professional golfer, to the Turn On The Headlights workshops — helping participants see an achievable path forward.
Schedule This Workshop
Available exclusively to Vistage member groups. Contact Scott or Bob through the Vistage Speaker Bureau or directly:
Scott Crawford
Phone
(801) 694-3993
Bob McDonnell
Phone
(678) 472-3793
Vistage Speaker Bureau
Search "Turn On The Headlights", "Scott Crawford", or "Bob McDonnell" in the Vistage Speaker Bureau to view the full profile and submit a booking request.
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